Wednesday, December 9, 2009

~Dockers Men Wear the Pants~


No, this is not a vintage advertisement for Dockers menswear, this is an advertisement on Dockers website today. I was literally blown away. Way to go Dockers!


4 comments:

Savvy Girl said...

Thats awesome!

~AnneGirl~ said...

I saw this on the rebelution website!! I think it's great that Dockers is making such a blatant gender distinction!! http://www.cbmw.org/Blog/Posts/The-Blur-of-Gender

Lauren said...

I saw it on the rebelution as well! (And Vision Forum)The rebelution has an interesting discussion going on in the comments about the fact that Levi and Strauss, a branch of Dockers, is extremely supportive of the homosexual agenda! Maybe its all just marketing strategy on their part, but at least the right message is being spread over at Dockers...whatever Levi's is doing!

The link is very interesting as well!

Audrey said...

Wow, go Dockers! Since this is old it would be interesting to know if any leftist groups raised a hullabaloo over this, and how Dockers responded. I like the ad (although towards the end they got a little off--like what does salad have to do with this message? Huh?). Thanks for sharing. It is always nice to see someone (or in this case, a company) that isn't afraid to stand out and make a statement like this. My brothers sometimes read a website called "The Art of Manliness" which I think talks about this type of thing. There seems to be a resurgence among a certain sector of our generation to reclaim the distinct yet complementary nature of what it means to be masculine or feminine.

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